Link Optimization

Popularity Is Everything / 3

Don’t Forget The Smaller Directories

Is your site listed in your local Chamber of Commerce web site? Do any of your industry organizations or associations have membership directories with web site links?

And what about your industry’s commercial directories? Bed and breakfast owners, for example, can list their inn with as many bed and breakfast directories as they want (there are dozens). While some may be a bit expensive, many offer a listing and a link for as little as $10 or $20 a year. Even though many of these offer little promise of visitor referrals, they may contribute to link popularity.

Links or SPAM?

Finally, if you’ve ever been tempted by one of those ads promising to register your site with thousands of search engines and sites for $50, don’t do it. Just three search engines — Google, Yahoo, and Bing — account for virtually all searches. The rest have little signifance and will do nothing for your link popularity.

Many of these services are in existence for one purpose — to capture email addresses. And they will greatly increase the volume of SPAM you receive. Believe me.

What Next?

Building good link popularity will do wonders for your ranking on the search engine results pages. But it’s only part of the battle. Your site must also be optimized with the search engine phrases that will bring you visitors from your target audience, as we explain in our article "And Then Along Came A Spider."

Want To Learn More?

A great source of information is Jill Whalen's High Rankings forum, a very active online discussion among professional webmasters.

If all this is more than you want to take on, give us a call at Deep Creek Arts. We can help you optimize your present web site or build a new one from the ground up. At Deep Creek Arts, we create web sites with salesmanship. And we deliver those sites to target audiences through effective search engine optimization and promotion.

Deep Creek Arts is a marketing communications company in Whittier, North Carolina. For more information, visit our web site. Or call Ellen or Charles Snodgrass at 800-901-4423. Email Charles@DeepCreekArts.com.

Other Articles:

Internet Marketing
(introduction)

Search Engine Optimization

A Web Site
Checklist

Domain Management

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